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Hello, I’m Shonit.
I’m the Co-founder and Design Head at PitchNow. I studied design at National Institute of Fashion Technology (NIFT), New Delhi, and over the years I’ve had the opportunity to work with some incredible people and brands. I worked as a Creative Director at J. Walter Thompson, freelanced with renowned fashion designer Suket Dhir and contributed to projects that helped win the prestigious Woolmark Prize, before starting my own creative agency, Kurage, in 2017. Since then, our team at Kurage has partnered with leading brands and organizations including Titan, Razorpay, upGrad, Amity University, Payoneer, ISB, Atlas Copco, Parker Pens, Wiley, and many others. Throughout this journey, one responsibility remained constant: pitching ideas and leading creative teams. Over the last 15 years, I’ve participated in hundreds of pitches—some successful, some unsuccessful, and many unforgettable. Along the way, I learned something surprising:
"The best work doesn’t always win. The best-presented work often does."
The Pitch That Changed Everything
In 2018, I pitched for Tata Health. At that time, Kurage had just started. We had no big clients, no impressive portfolio, and were competing against some of India’s top agencies. On paper, we shouldn’t have won. So instead of telling Tata Health what we could do, we decided to show them. We spent days researching the brand, building a strategy, and creating sample social media posts specifically for them. Not generic samples. Actual work designed as if we had already won the project. And we won.
"That pitch taught me a lesson I’ve carried ever since: Don’t just tell people your ideas. Show them."
Posts from the pitch deck
It Started Much Earlier
My first business pitch happened in 2004 when I was in Class 8. I painted greeting cards by hand and pitched them to local gift shops. To my surprise, people loved them. Demand increased, and I even collaborated with other student artists to fulfil orders. Looking back, that experience taught me the same lesson:
"People respond when they can see and experience your idea. Not just hear about it."
The Pattern I Kept Seeing
Over the years, I pitched for projects ranging from ₹5,000 during college to multi-crore opportunities while working at J. Walter Thompson and later at Kurage. After hundreds of pitches, I started noticing a pattern. The agencies and freelancers winning projects weren’t always the most talented. They were often the ones who presented their ideas better. They told better stories. They created stronger first impressions. They helped clients visualise the outcome. The quality of the work mattered. But the quality of the presentation mattered too.
Our First Attempt Failed
In 2022, we decided to solve this problem through software. We reached out to over 5,000 companies and analysed thousands of proposals from agencies, freelancers, consultants, and service providers across the world. We studied proposal structures, storytelling patterns, design approaches, and even how clients interacted with proposals. The product we built was powerful. But it was also complicated. After 1.5 years of development, we realised people couldn’t easily understand how it worked or the value it delivered.
"So we shut it down. It was a difficult decision. But it was the right one."
The Idea Never Left
Even after stopping development, I couldn’t stop thinking about the problem. Every pitch, proposal, and client interaction kept reinforcing the same belief: Great work deserves better presentation. For the next three years, the idea evolved in my head. It became simpler. Clearer. More focused. In September 2025, I shared the idea with my friend and now co-founder. He immediately saw the potential. A few months later, we started building PitchNow.
What Is PitchNow?
PitchNow helps companies, agencies, consultants, service businesses and freelancers create personalised proposal experiences in minutes instead of days. It helps transform a brief into a compelling story. A story that’s beautifully presented, easy to understand, and designed to leave a strong first impression. The result isn’t just another PDF. It’s a responsive, interactive presentation experience that feels more like a premium website.
"Whether viewed on a phone, tablet, laptop, or large screen, the experience remains seamless."
More Than Just Presentation
A great pitch isn’t only about design. It’s also about understanding what works. That’s why PitchNow provides insights such as:
- Live Tracking :Track every view in real time and know exactly when clients open, revisit, or engage with your pitch.
- Engagement Score :Measure how interested your audience is with a single score based on viewing behavior and interactions.
- Completion Rate :See what percentage of viewers reached the end of your pitch and stayed engaged throughout.
- Unique Viewers :Know how many individual people viewed your pitch, helping you understand its true reach.
- Average Time Spent :Discover how long viewers spend on your pitch and whether they’re consuming it in depth.
- Most Viewed Sections :Identify the slides and sections that attract the most attention from your audience.
- Drop-off Points :Find exactly where viewers lose interest and leave, so you can improve future pitches.
"These insights help you learn from every pitch and continuously improve how you present your ideas."
Why We’re Building PitchNow
We believe great ideas deserve great presentation. We believe talented people lose opportunities because their proposals fail to communicate the value of their work. And we believe pitching should be faster, smarter, and more effective. We spent years learning how winning pitches are created. PitchNow is our attempt to put those lessons into a tool that anyone can use.
"We’re just getting started. And we’re excited to have you along for the journey."
Thank you!